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Our logo transformation

Always putting our best foot forward

CWB National Leasing

By:

Same company. Same focus. Fresh new look.

Our CWB National Leasing team is committed to constant growth. We’re changing and evolving to meet the needs of our customers and staff, and also enhancing our alignment with our parent company, CWB Financial Group. We’re always aiming to raise the bar for ourselves and those we support. In short, we’re #ObsessedWithYourSuccess.

If you’re a customer of ours, you may recall in summer 2018, when National Leasing changed our name to CWB National Leasing to reflect the relationship with our parent company.

“We’re thrilled to announce that we are completing our last phase of the transition – the look and feel of the brand, the fun stuff,” says Michael Dubowec, President & CEO, CWB National Leasing.  “You’ve likely caught a glimpse of our evolved branding on our social media channels or externally at tradeshows in the late winter and early spring. This summer, expect to see a full-fledged refreshed brand identity.”

What you’ll see in the market

Old logo transitioning to new logo

We’ve transitioned to a fresh look that closely aligns with CWB with an updated colour palette, too.

We’ve updated our entire website to emulate the essence of our identity

New brand on social media

Our social media feed reflects the refreshed brand

New brand on marketing materials

Our new external marketing pieces reflect our evolving brand

What does this mean for our customers?

Our refreshed brand reflects the fact that we’re committed to delivering the best products and services possible – we want our brand to really reflect the level of quality we bring to every interaction!

We love our new brand, and we hope you will, too!

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